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Product overview

If you aim to improve customer experience through the exchange of media, documents, and files, automate interactions, and directly engage with your customers to achieve high satisfaction levels, our WhatsApp Business solution is designed to facilitate such communication.

Rich Media Support

With whatsapp businesses can engage their customers using images, videos, audio, documents and share location details.

Multiple Message Formats

The API allows support for templated messages which are preapproved by Meta as well as user initiated interactions.

Delivery Reports

We process and share delivery notifications that to your applications for all whatsapp messages sent using our APIs

Use cases

Notification Services

Add instant notifications to your applications to inform your clients when important events are generated. Sample scenarios include financial transactions, reminders or sharing updates with your users

Two Factor Authenticatioon

Secure your mobile and web applications by sending chat based authentication tokens. This has proved to be a useful and vital tool for verifying users of your service

Customer Engagement Platform

Businesses see whatsapp as the quickest way to start engaging with their customers. Our APIs make it very easy to build a scalable platform that can be used to provided businesses an easy way to get started on mass chat communication

Pricing

All Countries

Africas Talking Whatsapp Fees

Item Cost
Set Up USD 85
Monthly Maintenance USD 50

Item Marketing Utility Authentication Service
Cost per Message - Rest of Africa USD 0.032 USD 0.007 USD 0.007 USD 0.002
Cost per Message - Nigeria USD 0.072 USD 0.012 USD 0.012 USD 0.002
Cost per Message - South Africa USD 0.052 USD 0.012 USD 0.012 USD 0.002
Cost per Message - Egypt USD 0.150 USD 0.009 USD 0.09 USD 0.002


Messaging Classifications

Type Description
Marketing Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These messages can include offers and promos, related product suggestions, abandoned cart reminders, and more
Utility Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update) or critical to a user (like a health appointment message)
Authentication Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. Ensure successful login or transactions with OTPs on WhatsApp
Service These messages enable businesses to manage incoming customer inquiries, whether that is via an agent or a conversational AI-powered bot. When users message a business, this opens a 24-hour customer service window during which businesses can respond with service messages, at no charge. This window resets with each user message

*Marketing, Utility and Authentication messages can only be opened with templated messages

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